Follow the transformative Mariner Cafe website project executed by Narrow Land. In this case study, we will navigate through the challenges faced by Mariner Cafe, the existing solutions, and the all-encompassing approach deployed to cater to their distinct requirements.
As a budding establishment devoid of a digital presence, Mariner Cafe faced the challenge of establishing its brand identity from the ground up. Recognizing the need for a comprehensive solution, we stepped in to orchestrate a transformative strategy.
Mariner Cafe's objectives were clear – establish a compelling brand identity and create a robust online presence. The challenges were equally apparent – launching a business from scratch with no existing digital infrastructure.
Our strategic approach involved a holistic solution, addressing both digital and physical brand elements. Our objective was not merely to create a website but to craft a cohesive brand identity that resonated with Mariner Cafe's maritime theme.
The journey began with the establishment of a Google Workspace profile, providing Mariner Cafe with professional email addresses. Simultaneously, we created a Google Business listing to enhance the cafe's online visibility.The captivating mariner depicted in the logo, sourced from a 1901 book on old Cape Cod called "Iron Men and Wooden Ships," became the cornerstone of their branding. Leveraging public domain images from the book's woodcut ink drawings, we crafted a unique and nostalgic brand image for the cafe.
We extended our reach beyond the digital realm, collaborating with local libraries and museums to curate images of old Cape Cod. These historical and maritime themes seamlessly blended into the cafe's interior design, creating an ambiance that resonated with the essence of the location.
Recognizing the importance of a robust online presence, we set up Mariner Cafe's Mailchimp account and provided templates for promotional emails. The launch of social media accounts on platforms like Instagram, Facebook, and TripAdvisor was accompanied by three months of active management, generating engaging posts multiple times a week.
The tangible aspects of the brand were not overlooked. We designed menus, managing the printing process, and produced interior and exterior signage. Some of these signs were uniquely hand-crafted, adding an authentic touch to Mariner Cafe's physical presence.
The comprehensive strategy reached its pinnacle with the creation of Mariner Cafe's website, enhanced by our videography services. We crafted highlight videos that feature the staff, interior, and surroundings, ensuring their relevance aligns seamlessly with the changing seasons.
Beyond the immediate needs, we created archival footage videos, offering Mariner Cafe a versatile arsenal for future use. Although unused thus far, these videos, centered around Cape Cod's fishing and shipping industry, the beach, and the ocean, added depth to the cafe's marketing toolkit.
Our role extended beyond service provision; we embraced the opportunity to collaborate with a local business on Main Street. The result was not just a functional website but a comprehensive brand identity that resonated with the community.
The tangible outcomes were evident – Mariner Cafe experienced a digital transformation that transcended the online realm. The synergy of brand identity, digital marketing, and physical presence contributed to the cafe's success and resonance within the local community.
Ready to embark on your own digital journey? Whether you're starting from scratch or revitalizing an existing brand, we at Narrow Land are your compass for success. Connect with us today, and let's navigate the waters of website design, brand identity, and online marketing together.
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Hyannis, MA 02601