In the pursuit of racial equity and sustainable ownership opportunities, Amplify People of Color on Cape Cod (Amplify POC) sought to create an inclusive online platform. With a mission to enhance visibility and provide accessible resources for communities of color on the cape, A.P.O.C. turned to Narrow Land, a leading website design company on Cape Cod. This case study delves into the challenges faced by Amplify POC, the innovative solutions implemented by Narrow Land, and the transformative impact it has had on promoting racial equity on Cape Cod.
Amplify POC encountered significant obstacles stemming from an outdated website and limited accessibility. As a rapidly growing non-profit organization, they needed a comprehensive solution that would streamline their operations, facilitate donations, and offer a user-friendly experience tailored to their diverse membership base.
Amplify POC was relying on a basic Squarespace website built by a volunteer. However, it lacked the necessary features to accept donations, register new members, and effectively promote their programming, resources, and events. Amplify POC recognized the need for a robust online platform that would consolidate these functions into a unified and easily accessible space.
A sizable portion of Amplify POC's membership faced economic disadvantages, relying primarily on mobile devices to access the website. Therefore, it was crucial to ensure that the mobile browsing experience was seamless and offered equal quality to the desktop experience.
Narrow Land embarked on an innovative solution, leveraging cutting-edge technology to address Amplify POC's unique challenges and amplify their impact.
Narrow Land utilized Webflow, a powerful website development platform, to design and develop a new website for Amplify POC Leveraging Webflow's flexibility, the design team customized collection items to create individual feeds for Amplify POC's business directory, resource library, programming, events, and news updates. The primary focus was on creating an intuitive and easily searchable platform to accommodate Amplify POC's growing membership.
Recognizing the mobile-centric nature of Amplify POC's audience, Narrow Land prioritized mobile responsiveness during the website development process. The design team ensured that the website delivered a seamless and engaging experience on mobile devices, rivaling the quality of the desktop version. The user experience and design elements were meticulously optimized to provide an exceptional browsing experience across different devices.
Considering Amplify POC's participation in retail and merchandise sales, Narrow Land seamlessly integrated Square, specifically SquareUp, as the preferred donation platform. This decision was driven by the ease of use and mobility offered by Square, aligning with Amplify POC's dynamic nature during conferences and events. By leveraging Square's capabilities, Amplify POC could accept donations seamlessly, thereby enhancing their fundraising efforts.
Through meticulous implementation and attention to detail, Narrow Land successfully transformed Amplify POC's online presence, significantly impacting their mission to promote racial equity.
Narrow Land devised an information hierarchy and implemented a comprehensive site map that facilitated easy navigation and seamless access to desired resources. By implementing search functionalities and organizing content by location, category, and services, Amplify POC's website became a valuable hub of information for members and visitors.
The integration of Square as the preferred donation platform empowered Amplify POC to accept donations effortlessly. Additionally, the website facilitated the sale of merchandise, supporting Amplify POC's fundraising endeavors. The seamless e-commerce integration enhanced operational efficiency while maintaining a user-friendly experience for members and supporters.
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