Before diving into the technicalities, let's understand what we aim to achieve. We want to capture user information—be it just an email or additional details like name and phone number—and automatically populate lists in MailChimp. For this guide, we'll use a simple MailChimp sign-up form and a Webflow email subscription form as examples.
The first thing you'll need to do is select the appropriate audience for your campaign in MailChimp. Navigate to the "Current audience" dropdown and select the "newsletter" audience.
Once your audience is selected, go to the Embedded Forms option. Here, you can customize your form by adding additional fields, adjusting its size and width, and even adding tags for better audience organization. While you can also add a referral badge, it's not essential for this integration.
To ensure seamless data transfer, your MailChimp and Webflow forms should have matching fields. For instance, if you have an email field in MailChimp, make sure you have the same in Webflow.
After customizing your form, click "Continue" to proceed to the "Your form is ready" screen. Scroll down to locate the "form action" section and copy the code snippet within the quotation marks. This code tells your Webflow form where to send the data upon submission.
Open your Webflow designer and navigate to the Subscribe Form section in the Navigator panel. Paste the copied code snippet into the Action field under the Form settings panel.
In the Form settings panel, set the Method to "Post." If you ever forget this setting, refer back to the original MailChimp code snippet, which will indicate "form action POST." Optionally, you can also add a redirect URL, typically leading to a Thank You page.
Once all settings are in place, go ahead and publish your Webflow site. To confirm that the integration is successful, submit an email through the form and check if it populates your MailChimp list.
Congratulations, your MailChimp-Webflow integration is now complete! This seamless integration not only enhances user engagement but also takes your email marketing strategy to the next level.
Got questions or need further clarification? Feel free to reach out to us. Keep enhancing your Webflow sites, and stay tuned for more insightful tutorials from Narrow Land.
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