5 Reasons to Use Google’s Material Design Principles in Your Website Design

Tablet with Google

More people are using mobile devices to conduct business every day. To address this, Google developed a design system in 2014 called Material design. Material design is a visual website design language that uses physical elements, such as shadows and lighting, to create depth and edges similar to what you would see in real life. It provides a uniform experience across Google’s web and mobile products.

Google is one of the most influential companies in the tech world, so their design system has a huge impact on the way digital products work. Their Material design guidelines offer worthwhile principles for any web developer to follow.

When we make a website, we use Google’s material design principles and apply them to your web design. Here are five key reasons why.


A signifier is defined as the physical form a sign, such as a printed word, sound, or image, takes. In other words, a signifier indicates the action possible and how it is achieved. When it comes to web design, signifiers can be simple elements like icons or colors that prompt different actions. Many of the signifiers we’re accustomed to on our electronic devices are symbols rather than words. We have come to associate the symbol with the action it represents, such as the symbol for power off or the symbol for a text message.


Sixty-five percent of people are visual learners, so visual content should play a central role in your website design. People are more likely to read text when it’s broken up by images. When we create a website, we include images that help you share your message with your customers. Images can tell a story and help establish your brand, but they should also enhance content, not replace it.

Animated Icon Transitions

Transitions connect animated icons and indicate that they are linked. An example of an animated icon transition is the play/pause button. Our website developers can add simple or complex transitions to your website depending on the level of emphasis you want to achieve. Simple transitions are used for icons that aren’t prominent. More complex transitions are used to emphasize icons that are important. You don’t want to overwhelm the user, so complex transitions should be used sparingly.

Animated icon transitions can be used to give your customers clues about what is happening in the system. A helpful animation is that of feedback, which tells the user an action they have performed has been recognized by the system. For example, when a customer adds an item to their cart, animation can help ensure that the customer notices the cart has been updated.

Color Palette

Creating an aesthetically pleasing color palette from scratch can be difficult and tedious. Material’s color palette generator creates a color scheme based on elements that you input. You need the following to represent your brand:

  • A primary color, which is displayed most often and draws attention to the most important elements of your website;
  • A secondary color, which provides some accent and should be used sparingly; and
  • Dark and light variations.

In addition to being aesthetically pleasing, Material’s color palette generator creates a color scheme that meets all accessibility guidelines.

Offline States

Occasionally, your customers may find themselves without internet service. Offline states allow users to interact with your website without the internet. Offline access can be beneficial for your customers. If your website has some features that are available offline but others that aren’t, make sure you indicate that. If possible, allow users to download content to be used when they are offline.

By following Google’s Material design guidelines, our team of web desiners create a memorable experience for your customers. Adding signifiers, animated icons, and images will appeal to users. They will also appreciate being able to access your site when they are offline.

More Articles

Reach Out

If you're looking to turn your digital dreams into reality, you've come to the right place! Our experienced team takes immense pride in crafting stunning websites that not only captivate audiences but also drive real results for businesses like yours.

Work with a passionate studio that truly cares about your success. Take the first step now and contact us to discuss your next web development or design project. Submit a message via the form below, give us a call, or stop by the studio...we love visitors. We can't wait to hear from you and bring your business aspirations to life!

Thank you! Your submission has been received! A member of the Narrow Land team will be in touch soon.
Something went wrong while submitting the form. Please try again.

396 Main Street
Suite 8
Hyannis, MA 02601